LOGO: I was tasked with designing a logo for the company. AFter interviewing the company’s CEO and its stakeholders in China, we decided on the colors, shape and final product. This is the result:
USER PERSONA: I created 3 distinct user personas that would represent all stakeholders types, that is the company’s leadership team, parents of the students in China and the students themselves.
Site Map & Card sorting: Based on the CEO’s requirements, I created a basic site map and gave its elements to the users to card sort. 9 users (3 from each persona) took part in the card sorting test.
Final Product/Solution: https://www.emiedu.org
- Make sure your personas represent ALL possible stakeholders.
- When creating a website for SaaS, think about business needs first.
- Functionality and ease of use will always beat cost.
IMPACT:
- We have reached over 500 users within 12 months, which exceeded the original plan.
- The website helped hire 7 teachers as it served as point of contact.
- The website worked smoothly in both U.S. and China and users were satisfied with its functionality. (I conducted moderated online focus groups to elicit this data)